Hello again!
I hope everyone is staying nice and warm now that the weather has gotten colder. I know I have had a hard time adjusting to the weather especially since I am still in the mind set of wanting to wear shorts and flip flops every time I go anywhere. Now that it has gotten so much colder outside I have found myself not wanted to go outside as much. Which is why one of my favorite activities to do during this time of the year is online shop.
A majority of retail stores are now offering discounts for their new products that are coming out for the colder seasons. One of my favorite stores to find new sweaters and warm scarves for the cold is Madewell. Madewell is a sister store of J. Crew and always offers great value at a more reasonable price then J. Crew. After signing up for the Madewell email subscription I started to receive an email a day from them regarding new products or upcoming sales. When I first started receiving emails from Madewell I was opening them about 90% of the time. However, as time went on the chances of me opening their emails and actually reading them began to decrease due to the similarity of the emails.
The subject line for the most recent email I have received was “Cooler temps, cuter coats” which was sent on Wednesday November, 8th. This enticed me to open the email because of the recent weather change. Since it has gotten so much colder out I was curious what kind of coats they might be offering in their new winter line. The second email that caught my eye was one with a subject line that said “Extra 30% off sale through tomorrow”. I think everyone can agree that this kind of subject line can attract almost anyone, especially a college student. The content of both emails luckily matched the subject line very well.
For the first email, I believe the call to action was “cooler temps”. This attracts customers to look into their warmer products since the weather has been getting cooler. On the second email the call to action was definitely the word “sale” because that was what drew me in to look at what Madewell was offering on sale. For the first email about coats I clicked on one of the links within the email regarding a quilted down puffer coat which brought me straight to the Madewell website where I was given more information about the jacket like its colors, sizes and fit. I believe both of these emails were sent to everyone that is subscribed to the Madewell email lists. Out of all the different parts of the email none of them seemed specified to just a certain number of customers. The emails seemed general but to the point about what they were trying to convey to their target market.
Although one of the emails seemed more exciting to click on due to the “sale” reference in its subject line I think the other email was more effective since it had to do with a current situation. I was more likely to click on the link that had something to do with what I need rather than clicking on a sale where there possibly wouldn’t be a certain product I was looking for. The next email from this sender should have some kind of information regarding either a Christmas or holiday sale. This way customers will get the best out of the two emails I received earlier this week.
Hope you enjoyed this post and thanks for reading!